Creating a lasting presence on social media is quite challenging. When you are unable to drive engagement on your social media streams, it will lead to a lot of frustration. To be successful on social media, you must constantly search for new ideas and implement them in your content. People like watching fresh content and nothing can drive their engagement better than having fresh content.

Something that will give you fresh content ideas is watching TV. Browse the Dish Channel guide to get TV content packages you will love.

You might get the odd comment or two, but more often than not, the silence on your social media streams will haunt all marketers. The internet is a vast platform with a wide variety of content. It can get very difficult to capture and then maintain the attention of your audience in this vast landscape.

While having a lot of followers is important, you should ensure those followers are engaging with your social media streams. Here are some ways you can build your followership on social media and keep them engaged.

Test Their Knowledge

Making interactive content is a great way to drive audience engagement. Quizzes are perhaps the best type of interactive content. Just reading text can become tiring for the reader. Quizzes provide a distraction for the reader. By adding quizzes to your content, you can keep your readers interested.

You can use your previous content to create questions for a quiz. Flush out interesting statistics and other factual information to create questions and answers for your quizzes. Quizzes feel more personalized for the reader than just simply reading content on a blog. They also let content creators know how interesting their content is and how their readers interact with them.

You can also make your quizzes shareable. This will improve the ranking of your content on search engine results pages (SERPs).

Combine the quiz results with additional forms that allow readers to get access to further downloadable content. You may also incentivize your readers to share the quiz with others by entering them into a contest to receive gift cards or other similar perks.

Incentivize Your Audience

To get anyone to perform the desired action, you need to incentivize them. The same applies to social media engagement. You need to give your audience a reason to interact with your content. Add call-to-actions to your content to get your audience to share your content. You can incentivize people to share by offering a freebie in return.

You may also collaborate with other content creators catering to your niche. You can work out a cross-promotional scheme to broaden the reach of your own and your collaborator’s content simultaneously.

Deliver Episodic Content

Previously live broadcast was a privilege only reserved for big TV channels. However, now all social media platforms, like Facebook, YouTube, and Instagram allow you to broadcast yourself live. You can increase your audience engagement by creating a series of live broadcasts on the same topic. These broadcasts can be spread out over months or weeks.

The best way to decide on a topic is to seek feedback from your audience. You can ask them about any issues they may be facing and how you can help them deal with those issues. You can then build on this content by answering audience queries on live broadcast videos.

It would be better to create a series of short videos rather than just one long video. People tend to have short attention spans so breaking down a long video into shorter chunks will help retain the attention of your audience.

Summing Up

Social media has become a vital marketing tool for big and small businesses alike. No matter what service or product you sell, you will need to exploit the power of social media platforms to make your business successful. No matter which platform you use, you need to make sure your audience can engage with whatever content you publish online. Hopefully, the knowledge shared here will help you excel at marketing your business online.

Online marketing is a demanding task. Once you are done with your daily marketing tasks, you deserve to give yourself a break by watching TV. Take a look at Dish Network Channel guide to check what the provider has in store for you.