With over 1 billion monthly active users who like to spend an average of 53 minutes a day on platform.
Instagram has emerged to become one of the most highly liked and used social media platforms in the world. In fact, it is so popular that it is the second most popular social media network after Facebook.
Fact that attracts businesses the most to the platform is its ability to help them create a personal connection with their clients.
People love following their favorite brands on this visual platform. Here’s a fun fact— 90% of Instagram users follow at least one brand.
With various amazing statistics backing the relevance of Instagram. It is undeniable that it is amongst the most highly preferred. It uses social media platforms in the world.
Brands and marketers have begun to leverage Instagram feed into their marketing games and strategies to meet their desired results.
If you too want to be at the forefront, then this post is for you.
Make your way till the end of this post as we have mentioned a few unmissable strategies.
Different Ways To Effectively Leverage Instagram Content
Embed Instagram feeds on your website
Starting the list with one of the top and superb marketing moves, embedding Instagram feeds .It is a move used by many budding and established brands.
Being a super vibrant social media platform, Instagram offers a variety of visual content to its users.
Embedded on the website can help them reap benefits like user engagement, more dwell time.
Moreover, this strategy helps brands aggregate UGC from Instagram. It is considered to be a powerful form of content marketing.
Out of a variety of tools available online. Brands may use a tool like the Taggbox Widget for the content collection and embedding process.
The tool comes with a set of comprehensive features that can help you uplift the overall performance.
Taggbox widget users can personalize their widget as per their preference by choosing from a variety of customization options.
advanced content moderation, insightful details about the widget’s performance, seamless content updates.
Include Hashtags in your content
It would not be incorrect to say that hashtags are omnipresent. They work amazingly well and help potential users find relevant content.
Hashtags are basically a combination of words or letters that are catchy. It motivate customers to publish content around the brand.
Relevant hashtags may be a highly successful method for getting noticed. Since people can search for hashtags and click on hashtags they encounter in postings.
However, make sure you’re utilizing hashtags that are appropriate for your brand.
Obtain information about your target audience
Everyone with a business account may see information about their audience and how engaged they are. To get analytics on your followers and their engagement with your contenT.
Go to your Instagram business account’s menu and hit Insights. To get stats for a specific post, hit View Insights for that post.
The data you acquire from Insights can help you improve your publishing schedule. Identify your target audience, and figure out what’s working.
Helps In converting your fans into customers
Although an increase in metrics such as likes and comments is beneficial, it has no direct impact on your sales. As a result, pay attention to converting your followers into consumers.
You can attain this by promoting your new items, running teasers, and giving bargains and discounts through promotional postings.
In your promotional posts, don’t forget to add calls to action. Although you won’t be able to include a link in your CTA. You may always urge subscribers to click on the link in your bio.
Leverage videos
There are various methods to include videos on Instagram.
They may run up to 60 seconds and are a terrific way to promote new items. Showcase your work and Interact with customers.
Videos are a fun way to interact with your customers. In fact, a person is 10 times more likely to understand your brand through visuals rather than plain texts!
Key Takeaways
When you use Instagram content correctly, it may help you increase brand exposure, customer loyalty, sales, and lead generation.
This brings us to the end of this post and you are acquainted with a few easy ways in which you can leverage Instagram content.
Over the past few years, Instagram has become a sensation social media network for its massive user base.
Hence, many marketers including your competitors are using it to the best of their advantage. It’s time for you to include these strategies in your business too to witness a change!
